"Frequent explosions of real estate companies have led to a sharp decline in public construction projects and commercial complex projects, resulting in a decline in market activity, which is a very significant market change.". But in the same period, new energy projects, as well as new energy-derived battery, photovoltaic, semiconductor and other projects, are continuing to expand. Generally speaking, the proportion of industrial projects is larger and larger than before. This change can also be seen from the Grassroots Research Report on China's Central Air Conditioning Industry in the First Half of 2023. According to Wu Wei, deputy general manager of Shanghai TENT Environmental Technology Co., Ltd., compared with the past, China's HVAC industry represented by Jiangsu has undergone significant changes in the past two years.
Wu Kun, Deputy General Manager of Shanghai TENT Environmental Technology Co., Ltd.
In order to better cope with the current market changes, TENT has expanded its product line since the second half of 2022. On the premise of keeping the sales volume of the original commercial supporting fresh air system products unchanged, TENT has expanded the production lines of modular machines, purified direct injection machines and air assembly to cope with the current development trend of the industrial market in full swing. Before that, most of TENT's business focused on public construction projects, and its products were mainly fresh air roof units, condensation and exhaust air heat recovery, and more on fresh air matching with multi-connected commercial projects.
The market is changing, and the channel is naturally changing. "In the past, we cooperated more with VRF manufacturers, including their channels, but now we need to contact more channels in the industrial market, and even contact more Party A in some industrial projects," Wu said. Therefore, in the direction of staffing and channel development, TENT has also made arrangements for sales staff in various regions, and put forward requirements and set goals in order to quickly open up the industrial market.
With a clear direction, manufacturing companies like TENT ultimately have to rely on "numbers" to speak. So far, TENT's market performance has increased by 30% compared with the same period. In other words, our strategic orientation has achieved certain results, and we will continue to work in this area in the later period. Focusing on the future, TENT will continue to focus on product technology, with stable products and reliable services, step by step to deepen the market. Wu Jian said so.