On November 17th, the promotion conference for the electronics industry of TENT Air Conditioning was successfully held. The convening of this event not only demonstrated the solid strength of TENT Air Conditioning in terms of product quality, but also signaled to the market its future intention to rely on its customization capabilities for "non-standard" products to achieve deeper development. TENT Air Conditioning aims to seize the advantageous market in the industrial sector, further enhancing its professional expertise and matching degree, striving to achieve a position where others lack what it has, and what others have, it does better. Additionally, during this meeting, TENT Air Conditioning's product strategy, market strategy, and channel strategy were all put into action.
Since its establishment, TENT Air Conditioning has maintained rapid growth. Especially after 2016, it has increased at a rate of approximately 30% per year. In 2019, TENT's commercial direct expansion air conditioning units ranked first in market share in the eastern China region. Even during the three-year period of the pandemic from 2020 to 2022, TENT still maintained significant counter-cyclical growth. According to disclosures, TENT Air Conditioning's operating revenue is expected to reach 450 million yuan in 2023, representing a year-on-year growth of 32%. The proportion of orders for main units and terminals is expected to account for 40%. Moreover, with two major production bases in Nantong, Jiangsu, and Hengshui, Hebei, boasting a total production area of 50,000 square meters with four workshops, eight commercial production lines, and two household production lines, as well as the largest domestic enthalpy difference laboratory capable of testing 400kW units and the status as a high-tech enterprise in Jiangsu Province, these hardware facilities and software capabilities are all manifestations of TENT Air Conditioning's growing strength.
However, TENT Air Conditioning has not been satisfied with this. In fact, as early as 2019, TENT realized the limitations of its "single product and sluggish growth". Therefore, TENT Air Conditioning actively broke the deadlock and began to comprehensively deploy the central air conditioning market from 2020. Nowadays, it has grown from a single direct expansion machine manufacturer to a full-category central air conditioning manufacturer. However, TENT Air Conditioning is also clearly aware that with the expansion of its business scope, it also means facing more intense competition and stronger competitors. Therefore, TENT Air Conditioning has formulated a "follower strategy for end products", gathered the most professional talents in the industry, guaranteed top-quality, and positioned in the industrial field, in order to find a territory belonging to itself in this blue ocean market in the red sea.
The convening of this electronics industry promotion conference is a powerful note struck by TENT Air Conditioning to the market. In the future, guided by its strategy, TENT Air Conditioning will delve deeper into its potential, prioritize product technology, and steadily expand its market share with stable products and reliable services. It will also broaden its brand reach with products that better meet market demands, cultivating a market unique to TENT.
